The Yeatman Group (TYG) of Long & Foster Real Estate acquired the Heirloom Realty Group on January 3, 2022. Heirloom Realty, led by David Cooke, was one of Long & Foster’s top five teams with over 72 million dollars in sales volume in 2021.
With the acquisition, The Yeatman Group will expand to two offices in the Richmond area – with the current TYG office located in Midlothian, and the newly acquired Heirloom office in the West End. The merger adds 14 new agents and three new homebuilders (TimberCreek Building & Design, Santa Barbara Construction, and WB Garrett Construction) to the existing TYG roster which already included 52 agents and 9 homebuilders.
David Cooke will be The Yeatman Group’s Director of Expansion. Cooke will develop new growth strategies to expand TYG’s footprint into new territories and markets, while also helping recruit and train top talent. The team plans to immediately expand to the Deltaville and Farmville markets within the first quarter of the year. The Yeatman Group’s Owner and Founder, Kyle Yeatman, came across this opportunity through conversations with Cooke about the future expansion plans of both teams. Yeatman expressed, “We both have similar philosophies on “customer-first” based selling techniques and business strategies, which sparked further investigation of a potential merger between our two teams. We felt that combining teams would expedite our growth and future success.”
The Yeatman Group has earned awards for being recognized as Richmond’s Best Real Estate Team on multiple occasions; and was recently ranked as the #2 Real Estate Team in the nation by the Wall Street Journal in 2021. Last year, TYG sold over 800 homes and 328 million dollars of real estate in the Richmond market alone. The team continues to surpass expectations while setting new trends in the Greater Richmond real estate industry. While still heavily recruiting in its targeted expansion markets for new sales agents and staff members, The Yeatman Group onboarded 14 new team members in 2021 prior to the merger. With these new additions combined with the acquisition of Heirloom Realty, TYG’s team size has almost doubled in the last year to bring the total team members to 65. Regarding the team’s future growth, Cooke claims, “We plan to expand our same recipe of strong marketing, client-focused representation, and proven systems from the Greater Richmond region into several outlying markets that could truly benefit from our unique experience and services.” The team will continue the expansion all under the Long & Foster Real Estate brand, which both teams have operated under for the last 8 years.
About The Yeatman Group of Long & Foster
The Yeatman Group of Long & Foster Real Estate is the #1 selling Real Estate team in Richmond and the state of Virginia, providing a never-before seen, all-inclusive service experience for both buyers and sellers of new and resale residential homes. The Yeatman Group ranked #2 in the country by The REAL Trends’ annual The Thousand List & America’s Best rankings, published by The Wall Street Journal in June 2021. The team currently represents 11 local homebuilders in popular neighborhoods like Rountrey and Magnolia Green.